ryde
logo design + branding
developing a logo for a university carpool service that enables college students to get anywhere they want, whenever they want, affordably and conveniently
freelance, 2022
communication objectives
display the company's values of community, connection, experience, and ease through the forms of the logo and logotype
tools
illustrator, photoshop
process
combining symbols to create the logotype; the negative space creates an "R" and a curvy road
final designs
implying that the road is windy to represent the initial anxiety one may feel getting into a stranger's car to get to a destination, but ryde values the safety and comfort of its riders. the smooth and rounded edges show the friendliness of the drivers and staff
primary logotype
reverse logotype
gradient logotype
