healthcare heroes
illustrated type + lettering
creating a message of "thanks" for our healthcare workers whom are deserving of acknowledgement and gratitude for their service, protection, and care during the pandemic
communication objectives
showcase the genuine, nurturing, selfless, yet informative and insightful nature of healthcare workers through the relationships between the letterforms of the phrase "thank you, healthcare heroes"
tools
illustrator
process
exploring different styles of lettering and visual representations to convey the duties and characteristics of healthcare workers
modern, professional, sophisticated
final designs
referring to the functionality and purpose of vaccination cards—useful health records that contain information about vaccination dates and dosages—and creating an official document to "thank" those who helped distribute our legal, health records
thanking healthcare heroes for their warmth, patience, and care to provide us a way to stay cautious and engage in activities safely
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