life's style
brand activism + brand campaign
rebranding a fashion retail company with the mission to become the primary online shopping platform that bridges Asian beauty products with individuals worldwide by guaranteeing an exciting shopping experience, superior service, and high-quality items
graphic design II, 2021
communication objectives
convey qualities of inclusivity, reliability, credibility, sustainability, and leadership through the rebranding and focus on creating a campaign advocating for size inclusivity
tools
illustrator, indesign
process
drafting logotypes and visualizing different ways "life's style" can look to demonstrate characteristics of elegance, representing the fashion and beauty products, while showcasing elements of eco-friendliness and sustainability
final designs
emphasizing the goal to be an eco-friendly, dependable, grounded, and trend-setting company through the letterforms
primary logotype
reverse primary logotype
instagram posts
